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Marketing & Business Development Specialist

  • Hartford, CT
Schedule: Part-time, approximately 10-20 hours per week
Employment Type: Contract / 1099
Remote: United States (East Coast preferred)
Hourly Rate: $25-$32
 
We are seeking a hands-on Marketing & Business Development Specialist who can help build and execute the company’s marketing strategy while also supporting outbound business development efforts.
This is not a role for someone who only wants to create social media posts. The right candidate should be comfortable developing strategy, creating content, generating leads, prospecting, and directly reaching out to potential customers and business partners.
Responsibilities
  • Develop and execute an overall marketing strategy for the company
  • Create marketing content from scratch for multiple channels
  • Manage email marketing campaigns
  • Manage social media marketing and content
  • Conduct keyword research, competitor research, and market research
  • Improve SEO and online visibility
  • Create and manage lead-generation campaigns
  • Use HubSpot or a similar CRM to manage leads, workflows, follow-up, and marketing activity
  • Build and maintain email automation and lead-nurturing workflows
  • Track marketing performance, leads, conversions, and campaign results
  • Identify new business opportunities and target markets
  • Conduct outbound prospecting and cold calling
  • Follow up with prospective customers and qualify leads
  • Perform inside sales and business development activities
  • Build relationships with potential customers, referral partners, and business partners
  • Help move qualified prospects through the sales pipeline
  • Work closely with company leadership to determine which marketing and business development activities are producing results
Ideal Background
  • Experience in digital marketing and business development
  • Previous cold-calling, inside-sales, or outbound prospecting experience
  • Hands-on HubSpot or comparable CRM experience
  • Email marketing and marketing automation experience
  • Social media marketing experience
  • Content creation experience
  • SEO and keyword research experience
  • Lead generation and lead-nurturing experience
  • Comfortable creating both marketing strategy and the actual content needed to execute it
  • Comfortable working independently in a small-company environment
  • Able to shift between marketing, lead generation, and direct business development based on company needs
What We Are Looking For
We are looking for someone who can generate attention and help turn that attention into business. The ideal candidate understands that marketing and sales should work together and is comfortable both creating campaigns and directly engaging prospective customers.
The right person will be proactive, resourceful, comfortable working with a smaller organization, and capable of building marketing and business development processes without needing a large internal team or agency structure.
BSD Business Consulting
info@bsdrecruiting.com
203-457-6554